Tourism Management: Analysis, Behaviour and Strategy

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Business & Economics - Industries
Tourism Management: Analysis, Behaviour...

Tourism Management: Analysis, Behaviour and Strategy

Name: Tourism Management: Analysis, Behaviour and Strategy
ISBN: 9781845933234

A Woodside, D Martin

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Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed. Tourism Management provides an in-depth coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. Recent advances in tourism theory and research on causal history and ecological systems are used to discuss how leisure and tourism occurs. This book offers useful descriptions, tools, and examples of tourism management decision-making.

Категории:

Business & Economics - Industries

Год:

2007

Издание:

First

Издательство:

CABI

Язык:

english

Страницы:

541